Print and Digital Design
Penny began her career as a prepress and print designer, working in the
commercial printing industry. This established a strong foundation for
implementing best practices and software efficiencies into each project.
With the technical foundation in place, Penny went on to grow and apply
her creativity as art director for an Orlando-based ad agency, designing
everything from corporate identities to Fortune 100 fundraising campaigns
and managing over three thousand projects of all sizes per year.
Teaching at the International Academy of Design and Technology helped
Penny develop a strong appreciation for instructional design and how
students learn, expanding her focus from making the design look great to
making the user experience engaging and finding the best approach for
teaching the material. Penny believes that the design needs to strongly
support the content and the way in which design systems work within
Penny first became involved in educational publishing in 2007. She
developed an ESL handwriting program, including refining a typeface to
be used as the basis for that program. For the grades K–12 market, she has
worked on many titles for ELA, math, science, and social studies. Penny
has managed and designed higher-education titles, developing prototypes,
templates, cover designs, and project-managing the titles.
Penny worked as designer and project manager at Ripley Publishing from
2015 through 2017. Penny developed workflows and processes for a newly
formed Orlando team. She worked on over a dozen titles, including the
popular Ripley’s Believe It or Not annual. She concepted, designed, and
even helped write two board books that opened up a new market for the
Penny has an Honors BFA from York University in Toronto, Canada. She
moved to the United States after finishing university and became an
American citizen in 2000.
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